Many cheer squads fundraise often and throughout the year in order to cut down on the costs of team uniforms, competitions, equipment, and more. Since you’ll be spending so much time fundraising, the best way to make the most out of it and to have fun is to incorporate spirit into your fundraising! Don’t rely on old fundraising methods, like door-to-door selling or waiting outside grocery stores for donations. Take action and use that cheer spirit when planning your next fundraiser. The most traditional way to fundraise is through sales, such as baked goods, candy and cheerleading accessories. However, many squads also host events, like car washes, parties, raffles or scratch-offs, performances, and more. Whichever style you choose to do, you can easily add some elements of spirit to spice things up. If you choose the traditional route of a sale, create a spirited setting. Decorate your table with banners, pom poms, or other fun accessories. You want people to notice your table or stand right away and you especially want them to be drawn to what you’re selling. If you’re holding a bake sale, think of fun and creative names for your treats. Rather than just calling it a chocolate cookie, call it a “chock full of cheer” cookie. Or, make sugar cookies into pyramid shapes, or design pom poms on them with frosting. If you decide to host an event like a car wash, bring a stereo and create lots of signs! Encourage people to participate with upbeat cheer music and colorful banners and signs. A really great spirited fundraiser idea is to sell “cheergrams” through your school. Like a candygram, you can sell mini pom poms or megaphones. When you go to deliver them, perform a short cheer! This is a great idea to do before a big homecoming game or before prom. Even if you choose to do a fundraiser as simple as Fun”d” 2 Raise cards where you ask participants to scratch off a card to see how much money they’ll contribute, you can add a dose of spirit. If the scratch-off reveals the largest donation amount – $2 – perform a short cheer for that person as a thank you. How do you add spirit to your fundraising?
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In Virginia, the Hopewell High School cheerleaders know how to make the most of fundraising. Over the summer, the team worked hard raising money by utilizing several different fundraiser ideas, including selling doughnuts, raffling off baseball game tickets, serving spaghetti dinners, hosting a Ruby Tuesdays Night, holding a yard sale, running a community youth camp, and
visiting local businesses for sponsorships. All of their hard work and community support paid off. The team raised enough to purchase 25
new cheer uniforms for the new season!
Rather than stopping after such a successful summer campaign, the team is already preparing for their September fundraisers – hosting a CiCi’s Pizza Night and selling doughnuts. The money they raise will be used to purchase
pink cheer gear to support Breast Cancer Awareness Month. This team is a great example at how much a team can achieve by joining together and fundraising. Fundraising can greatly cut down program fees, as well as create a presence in the community.
Congratulations, Hopewell cheerleaders! You’re a great example of fundraising pros! If your team wants to start some major fundraising, check out our two free eBooks – one on
fundraising basics and the other on
advertising your fundraiser for better results.
Additionally, for a simple fundraiser,
try Fun”d” 2 Raise cards. They’re scratch-off cards that give you a 98% return on investment. It’s the easiest way to quickly fundraise without a ton of planning.
Share your fundraising story or advice! How does your squad fundraise? Have you had a major success story you want to share? Comment below!
Cheerleading squads use fundraising throughout their season to help cover the cost of uniforms and supplies, camp and competition fees and sometimes even updates and repairs for school or practice property. Here’s a brief history on how and where
fundraising for cheerleading got started.
The Father of Modern Fundraising’s Influence on Cheerleading Fundraising
Charles Summer Ward did a great thing for fundraising, back in 1905 when he raised $90,000 for a Grand Rapids, MI, YMCA. Charles thought outside of the box by utilizing a combination of modern media and time pressure to achieve that dollar amount in just one week.
Around 15 years later, Shirley Windsor would spin Charles’ idea into a crowd-pleasing and highly successful fundraising
pep rally. Shirley was part of one of the first cheer squads. His 3-member cheer squad, from the of Kansas, decided to address the issue of their small stadium that didn’t allow them to play home games on their field. Shirley tried to
raise funds through cheerleading for a new, bigger stadium by asking alumni for donations, but even after a particularly successful game that had everyone in high spirits, Shirley got shot down. In true
cheerleader fashion, Shirley refused to be defeated. Instead, he arranged to get everyone out of class for one hour for an assembly. It was during that one hour that Shirley and his squad gave every ounce of their spirit – and ended up with $60 pledges from 4,000 students. The of Kansas was soon able to upgrade their stadium from 2,000 seats to 30,000 seats.
Another Reason Herkie Is The Grandfather
You’ve all probably heard of Lawrence “Herkie” Herkimer, and have heard him called the “grandfather of modern cheerleading”. But did you know that in addition to running the first cheerleading camp and creating the
Herkie jump, he also developed many of the spirit items that are still used today for fundraising efforts? Even more interesting is that many of today’s cheerleading teams have found a way to turn
cheer camp into a fundraising opportunity for their squad. Recognizing the popularity of cheerleading, some squads will offer mini-camps at their school for the younger girls in the community. The fees collected for each girl to attend the mini-camp are put into the squad’s budget.
As cheerleading grew in popularity and pop culture changed, new and exciting spirit item options emerged and
today’s cheer squads sell everything from shirts and hats to poms and temporary tattoos to the crowds at games. These spirit items will always be a favorite. They not only support the team financially, they also support team spirit!
Fundraising Efforts Meet The Internet
For many years, fundraising efforts were mainly restricted to a community because squads didn’t have the resources to reach out much further than their city limits. Door-to-door fundraising was popular, along with the staple car washes and bake sales.
In the 1980s, technology began to forge a path that would drastically change just what cheerleaders were capable of when it came to fundraising. By the late 1990s and early 2000s, most homes in the US had a home computer and access to the Internet. This allowed new forms of fundraising, like cookie dough sales, to emerge. Teams could now urge people to just go to a website to make a purchase or pledge a donation. Then, social media opened up a whole new captive audience, and a quick and easy way to reach them all at once. Using social media, blogs and websites, a small cheer squad can extend their fundraising reach indefinitely.
Inspiring others to help cheer for your cause is the best way to raise funds. What are some of your fundraising ideas or stories? Share in the comments below!
Have you ever heard of Motivdeals? We just did and it’s an innovative way to fundraise for
your cheer squad. Motivdeals stands by the idea that “everyone is motivated by something.” Through its online platform, Motivdeals help local teams, schools, and other groups
raise funds through a unique user experience, where members can access local deals using their mobile devices. Motivdeals is like the digital version of those deal cards many teams sell.
Additionally, you can opt to have Motivdeals create a page for you where anyone can donate to your fundraiser. You’ll keep 80% of profits and Motivdeals will receive 20% (as maintenance and setting up fees).
Check out their video on how it works and visit
motivdeals.com for more information:
Would you use Motivdeals to fundraise?
How To Fundraise For Cheerleading
Whether you’re new and not quite sure where to start, or you’re a seasoned professional looking for some fresh ideas, it’s important to remember that
fundraising can be a fun, and crucial, way for a cheerleading team to receive financial support from its community. If you are leading a team, here are some initial planning points to keep in mind.
A comprehensive overview of the season’s schedule should be completed at
least one month before the official fundraising season kicks off (for most teams, that is June). Creating a calendar of events will help you determine when you need to start fundraising activities for
camp and practice wear, uniforms and competition gear.
All costs associated with the season, including uniforms, travel, etc. should be estimated and communicated to the team well in advance. Also, make sure to be clear about which expenses are the responsibility of individuals (like uniforms) and which are the responsibility of the group (like competition costs).
Contributors and Partners
A great place to start is to have each member of the team make a list of the friends and family that they can reach out to for contributions. Another resource for your team are the local businesses in your area. Can you get coupons from a restaurant or salon that you can use as an incentive for anyone that contributes?
Since not everyone on the team will be experienced with fundraising, be sure to take some time to explain the goals and expectations to them. Encourage older girls to share tips and tricks that they have picked up over the years. Here are some additional points to discuss:
Persistance is good, being pushy is not. Keep the pitch short and sweet.
Convey a sense of urgency so people will be motivated to act now.
Detail how the donation will make an impact – tell them that they are helping cover the cost of your uniforms, training or competition goals.
Make sure your team knows when it is appropriate to define a dollar amount, and when they should leave it up to the person that is donating.
Think of a creative, public way for your team to thank its supporters, such as writing and performing a special cheer for them (include their names!) at games. A team that recognizes support is more likely to have repeat and annual contributors, so it’s a good idea to have the team send thank you letters at the end of the season that include a picture of the uniforms that were purchased, or a summary of the team’s accomplishments.
Sales: The most traditional way to fundraise is through sales, such as baked goods, candy and
cheerleading accessories. Keep your sales fun by associating them with an upcoming holiday, like pumpkins for Halloween and flowers for Valentine’s Day.
Raffles: Check with local businesses to see if they would be willing to donate items for a raffle. Raffles work best when you have at least one big prize to offer, like a television.
Events: If you do an event to fundraise, keep it simple. A community garage sale, where your friends and neighbors donate their old items, would be easy to organize and would get people excited.
Be sure to advertise your events in the school paper and also in your local newspapers and on local television and radio stations. Encouarge your team to post information about fundraising on their social networks as well, and consider starting a blog that your community can follow. You can post dates of events, goal markers and photos of the team. A blog is also a great place to thank people that have made a donation to your team.
Even though today’s fundraiser is competing in a world where collecting money is an increasingly complex form of hands-on art, you need to remember that a simple approach is the best guarantee for success. Don’t forget that in order to motivate people to help you reach your goals, you need to show a passion for what you are doing. Make sure that your team is given fundraising activities that allow them to show how much spirit and heart they have, and that let’s them have fun!
Check out our Complete Guide To Fundraising For Cheerleading
Fundraising is a fun, and crucial, way for a
cheerleading team to receive financial support from its community. Our guide for fundraising for cheerleading will help you determine the initial planning points to keep in mind for camp, competition and regular
cheer season fundraising, as well as some tips for giving back to the community that supports your team.
Fill out the form below to get your free copy now, and easily save, print and share this guide with your cheer community!
Keep The “Fun’ In Fundraising
Whether you’re new and not quite sure where to start, or you’re a seasoned professional looking for some fresh ideas, it’s important to remember that fundraising can be fun! Here are some initial planning points to keep in mind, including tips for strategy, training and incentives, as well as fundraising ideas and advertising tips.
Camp and Summer Fundraising
Summer fundraising is an important part of a squad’s budget that helps supply the team with camp gear and uniforms, but it can be a challenge for squads since there are no school-sponsored games or events to use as a fundraising platform. Instead, cheerleaders need to evaluate their neighborhood and think of innovative ways to reach their community, and convince them to support the squad. Sometimes the old fundraising ideas, like door-to-door sales, are suitable, but sometimes a team needs to get more inventive with their fundraising.
You can’t win a competition if you can’t afford to go! Fundraising is great for your team because not only can you raise money for new uniforms and competition expenses, but you are also getting the community involved and invested in your success. You can meet new people, ignite school pride and build a base of supporters that will continue to think of your team as their team. Here are some things to keep in mind when you are planning your competition fundraising, and some ideas to get you started.
How to Give Back to Your Community
Many fundraising activities rely on direct donations from members of your community. Not only are they your neighbors, they are also some of your biggest fans and supporters, and your team should make time each year to thank them for their hard work and encouragement. Here are a few ideas to help you launch your own community project, and some truly inspiring news story overviews of young people helping their communities.
Download your FREE copy of the guide now to access all the tips for earning the most funds for your squad!
By now you probably have a lot of good ideas for cheerleading fundraisers. Cheerleaders spend a lot of time fundraising, after all. After a few years of cheerleading you almost become a fundraising expert. But, aside from knowing what to do, it’s important to know what not to do. Take a look at these five common fundraising mistakes to avoid and share your own in the comments:
What other common fundraising mistakes have you seen that we should avoid?
- Neglecting promotion. You have to spread the word! There are a lot of ways to do this. You could create a website or use social media by making a Facebook event for the fundraiser. You can also post flyers around your school and community and ask school and local papers if you can include a notice about your event in the next issue. Don’t forget word of mouth advertising either! Tell your friends and family and spread the word online, as well. You can even ask teachers at your school to announce the fundraiser to their classes.
- Skimping on details. Whether you’re promoting your fundraiser with flyers, a Facebook event, or another method, make sure you include all the important information. You will want to provide details like date, time, location, and a general idea of what will be taking place (is it a bake sale or a car wash?), as well as how much money the items or services will cost and what exactly you’re raising money for. Not giving enough details could keep people from participating, and you want as many people to come out and support you as possible!
- Lacking enthusiasm. Nothing kills fundraising momentum faster than a bored or uninterested fundraiser. Be excited! You are proud of your team and eager to get support for it, right? So spread that pride and excitement! People will see that you are passionate about the cause, and they’ll want to support it.
- Making it complicated. You are cheerleaders and want and need to devote the majority of your time to cheerleading. That’s why you should keep it as simple as possible. It can be easy to get over-zealous in the planning phase and have tons of decorations and snacks and other non-essentials in mind that would be great given enough time and money, but could end up costing more than they’re worth in both money and effort. There are plenty of classic and unique fundraisers that will get you the results you want.
- Stopping when the fundraiser ends. As a cheerleader, you know by now that there will always be another fundraiser. Following up with your supporters makes them more likely to come out and support you for the next one, too‚ and to tell their friends to do the same. Update your supporters after the fundraiser with how much money was raised and what it will go toward. Thank them for their support as well. If you have a team website or social media page, you can even post pictures of your team using the uniforms or traveling to the competition or whatever it was you raised money for so they can see how their support benefited you.
Bottom line: your school doesn’t have enough money to give you everything you need.
At some at point, you’re going to have to take your destiny into your own hands. Fund-raising is how you and your teammates are going to make your dreams become reality. And the victory will be that much sweeter when you’ve won it yourselves through hard work.
Fund-raising is definitely a challenge. Convincing people to part with their money is no small feat. First and foremost, you have to motivate yourselves. Bring your A-game!
Make sure to have a detailed account of everything you need funds for. Keep your eyes on the prize! Does your squad need new uniforms, new poms, or new shoes? Are you going to Nationals and need money for transportation? I’m sure you can think of plenty of things your team could benefit from spending money on! When you keep your goal in mind, it’s easier to muster the courage to keep working. It isn’t just the organizer’s responsibility to keep everyone on task. You’ve got to want your goal enough to put in the work.
Decide how much money you need to raise. While you could just fund-raise as much as you can, it’s actually better to set a specific goal. When you have an actual number to achieve, it’s realistic and therefore doable. Plus, it’s a great selling point: “We’re only X away from making our goal! “
Now that you have a mission, how are you actually going to raise the funds? There are two schools of thought:
1) You can ask for money directly. This is the fastest and arguably the easiest way, but it does rely on your ability to convince people to care enough about your cause to donate. It’s pure salesmanship. But if you have enough girls with a strong support group, and a reasonable goal, you can knock it out with a direct money fund-raiser.
The best way to make money directly is with Omni Cheer’s Fun 2 Raise cards. They combine the ease of direct cash fund-raising and the fun of scratcher cards! Once you’ve convinced someone to donate, they get to scratch off a couple of boxes on your Fun 2 Raise card. The boxes have values ranging from $.75 to $3.00, and once you’ve gotten all 125 boxes scratched off, you’ve raised $250 dollars! This is not only an easy and direct way to fund-raise, but you can order as many cards as you need to meet your specific goal.
2) The other way to raise funds is to offer a good or service. The key here is to charge more money than it takes you to produce the good or service, in order to make a profit. What are you guys good at? What do you already enjoy doing? Maybe you could all bake something sweet or cook something delicious, and have a bake sale or cook off! Do you and your teammates have an excess of clothes, books, or other items? Hold a book swap, clothes exchange, or giant yard sale! If there is a big holiday coming up like Christmas, play into that and sell seasonal items. Summer time? Throw a pool party! If you choose to do an event type fund raise, keep these things in mind: You’ll raise money through an entrance fee plus costs of sales. The location for the event must be secured, and that costs money itself; try to make a deal with the venue to save on costs. Rely on volunteer labor from your team and family to make the event happen.
Here’s a tip: fund-raise in uniform; it will catch peoples’ attention!
Your very first market is going to be your immediate family and friends. Ask everyone you know ‚Äì they’ll be more inclined to help than total strangers! Now is the time to cash in favors. Next market would be your community, specifically people involved in cheer. Besides your family (who loves you), who else would care? Who is most likely to respond to your pitch? Seek out corporate help, and target stores where cheerleaders shop. Your school’s alumni cheerleaders are definitely a good lead to investigate.
Also, don’t forget about internet marketing! Social media is a great tool for fundraising. Post a photo of those new uniforms you want on Instagram, take a Snap of what you’re selling, make posts on Facebook and your Facebook groups.
Just keep in mind: when it comes to raising funds, nothing is better than word of mouth. People might consider donating when they read about your plight, but it’s just too easy to get immediately distracted. One person putting money in your hand today is better than ten people reading about it and thinking “maybe later. “