Fundraising is a popular topic on the blog, as it's key for cheerleading squads to fundraise in order to afford the many program fees. While summer is the most popular season for fundraising, many squads don't realize that that shouldn't be the only season they fundraise. Here are a few reasons why:

  • You don't want to just fundraise when everyone else is, too. The greatest example of this is the Girl Scouts. Every year at the same time of year, every Girl Scout troop sells the same cookies. As much as we all love Thin Mints, there are only so many boxes you can buy. If your squad is fundraising at the same time other teams are, there's a higher chance someone will say "no" to whatever you're selling. If you fundraise when other teams aren't, you have a much better chance of raising the most money.

  • The early bird gets the worm. If you don't want to fundraise year-round, start early before everyone else begins. Plan a few months ahead of time and launch your fundraiser at least a month before other local teams.

  • Depending on where you live, summer may be a popular time for people to leave town for an extended vacation. If this happens, you have a smaller population to rely on for support. If you live in a city like this, fundraise when most people are home. Even if summer is a big time for tourists, your community is more likely to help than a random stranger who's visiting for a week.

  • Tailor your fundraiser to the time of year. Think you can't fundraise around the expensive holidays? You can if you start early and base your fundraiser on everyone's winter desires. Rather than sell wrapping paper, sell small gift items that work for a majority of people, like handmade soaps, brownie mix, or hot cocoa mugs. A lot of people stock up on these types of gifts to give to distant relatives and as Secret Santa gifts at work or school.

  • Take your fundraiser to the web. Social media is a powerful thing (and an easy tool!). Whatever your fundraiser, advertise it on Facebook, Twitter, and wherever else your team is present.

What do you think is the biggest thing people should know about good fundraising? Share your tips!