There isn’t a lot in current pop culture for cheerleaders. Sure, there are the Bring It On
s, TV shows with cheerleader
characters without illuminating what it’s like on a squad, a few movies that
feature cheerleading as a side note, and a couple cheer novels written over the
years… but those are all few and far between. It is no secret that cheerleading
is highly overlooked by the entertainment industry. Thus, cheerleaders turn to
magazines–the only entity on the American market that truly understands and
caters to their passionate vocation.One such magazine is CheerLiving®, a popular publication for
everyone involved in the cheer industry! From coaches to parents, from college
cheerleaders to pee wee youth, CheerLiving illuminates the hottest trends, the
latest fashions, and the best advice. Everyone involved with cheer knows the
industry is always changing, so CheerLiving is an excellent resource to stay
up-to-date and in-the-know!
The magazine currently comes out four times a year, but
their Spring Issue is a special one–it’s the extra-long, extra-informative
annual Buyer’s Guide! Since spring is the time of year that in-stock cheer
retailers receive their latest lines of cheer gear, this issue of CheerLiving
showcases the brand-new, most anticipated items now available for purchase. The
Buyer’s Guide tells you not only why you want these new arrivals for your team,
but also where to get them! And, you don’t have to search far to find your
favorite items… hint, hint.
One of our favorite articles in the new issue is “Sublimation Nation”. The
two-page spread defines what sublimation is, the latest Double Knit and
practice wear trend, and calls out how Chassé® now offers sublimated Men’s
Wear. Talk about taking cheer to the next level, both on the mat and on the
sidelines! CheerLiving even went a step further on the sublimation front, and
made a video (featuring Chassé) that emphasizes all of the sublimation options
available to a team. It IS the biggest, growing trend in cheerleading, after
The theme of this year’s Buyer’s Guide is #CheeringForChange: a tribute to all
of the cheerleaders that are continually working towards improving their
industry, both in large and small ways. Every day, cheerleaders strive for community
betterment, breakthroughs in fitness and stunting, gender and racial equality in
their sport, and to just have cheerleading acknowledged as a sport by now! There
is always room to grow, and although cheerleading has come a long way since its
origin, there are still glaring obstacles and discrepancies that need to be
addressed for a better tomorrow. Throughout the issue, CheerLiving encourages
its readers to engage their social media about what they are doing along these
lines, and don’t forget to use the hashtag #CheeringForChange! Jump onboard
with the movement by finding CheerLiving on Facebook and Twitter.
Sound good? Well, you haven’t even heard the best part–the new issue is FREE!
The 2016 Spring Buyer’s Guide is now available as a free digital download on
their website. Snag your copy today!
Did you see us in the new CheerLiving
Spring Buyer’s Guide? What was your favorite cheer gear items you saw? Let us
know in the comments below!